New Mode Vendor Rules & Guidelines

1. Material Transparency (Non-Negotiable)

Every product listing must include the exact fabric composition by percentage.

Accepted format:
"100% Cotton"
"95% Linen, 5% Elastane"
"90% Hemp, 10% Cotton"

Not accepted:
"Cotton Blend"
"Natural Fabric"
"Sustainable Materials"
"Eco-Friendly Fabric" 


2. Minimum Natural Fiber Requirement

All products must contain a minimum of 90% natural fibers.

Approved natural fibers:

  • Any type of Cotton (organic, recycled, or conventional cotton)
  • Linen / Flax
  • Hemp
  • Bamboo (mechanically processed only)
  • TENCEL™ / Lyocell (FSC certified)
  • Wool (RWS certified)
  • Silk / Peace Silk
  • Jute
  • Ramie
  • Modal (ECOVERO™ version only)

Conditionally allowed (max 10% and only in specific categories):

  • Recycled Polyester / rPET (GRS certified) — activewear and swimwear only
  • Elastane / Spandex — max 5% in denim and activewear only

Strictly banned materials:

  • Virgin Polyester
  • Virgin Nylon
  • Acrylic
  • PVC / Vinyl
  • Conventional non-certified synthetic blends
  • Any unverifiable or unlabeled material content

3. Order Fulfillment & Shipping

  • All orders must be shipped within 10 days or less of the order being placed
  • If an order cannot be fulfilled within 10 days the vendor must notify New Mode immediately so the customer can be informed

4. Product Photography Standards

  • All product photos must be clear, well lit and accurately represent the item
  • At least 2 photos minimum per listing — front, back and a recommended detail shot
  • No heavily filtered images that misrepresent the true color or texture of the fabric
  • Watermarks from other platforms or brands are not permitted
  • Stock photos from other retailers are strictly prohibited
  • New Mode encourages original photography on real models or flat lays

5. Pricing & Price Parity

  • Vendors may not redirect New Mode customers to their own site for a lower price
  • Any violation of the price parity agreement will result in immediate listing removal and potential platform suspension

6. Product Accuracy & Honest Descriptions

  • All product descriptions must accurately represent the item including fit, sizing, fabric feel and care instructions
  • Size guides are heavily recommended to avoid returns but not required
  • Care instructions are recommended
  • Any product found to be materially misrepresented will be removed immediately

7. Ethical Production Standards

  • All products must be manufactured under fair and ethical working conditions
  • Vendors must be able to confirm their supply chain does not involve forced labor, child labor or unsafe working conditions
  • Vendors found to be in violation of ethical production standards will be permanently removed from the platform

8. Packaging Standards

  • Vendors are encouraged to use sustainable packaging — recycled, recyclable or biodegradable materials preferred but not required
  • Excessive plastic packaging is strongly discouraged
  • New Mode branded packaging inserts may be optionally provided to vendors for inclusion in orders — vendors agree to include these when supplied

9. Returns & Customer Service

  • Vendors must honor New Mode's standard return policy — items accepted within 14 days of delivery in original unworn condition
  • Vendors are responsible for processing returns and refunds for their own products within 5 business days of receiving a return
  • Vendors must respond to customer service inquiries forwarded by New Mode within 72 hours
  • Repeated negative customer service experiences may result in listing suspension or removal from the platform

10. Platform Conduct

  • Vendors may not contact New Mode customers directly for marketing purposes outside of the New Mode platform
  • Vendors may not solicit New Mode customers to purchase directly through their own channels
  • Vendor login credentials must not be shared with unauthorized parties
  • Any attempt to manipulate reviews, ratings or sales data will result in immediate permanent removal

11. Commission & Payment

  • New Mode retains 20% commission on all sales during the initial vendor period
  • Commission is automatically deducted before vendor payouts are processed
  • Payouts are processed on a weekly basis to the vendor's registered payment method

13. Violations & Consequences

Violation Consequence
Incorrect fabric composition listed Listing removed until corrected
Below 90% natural fiber minimum Immediate listing removal
Shipping beyond 10 day window (first offense) Warning issued
Shipping beyond 10 day window (repeat offense) Temporary suspension
Price parity violation Immediate listing removal
Misleading sustainability claims Listing removed, account reviewed
Soliciting customers off platform Permanent removal

14. Agreement

By listing products on New Mode all vendors confirm they have read, understood and agree to comply with these guidelines. New Mode reserves the right to update these rules at any time with reasonable notice given to all active vendors. Continued listing on the platform after notice of updates constitutes acceptance of the new terms.